Just Getting Started?

Upstream’s Launch Process moves swiftly, yet ensures that all bases are properly covered. Whether you have the next killer app, dreams of your own brick & mortar business, or something you’re still noodling on, we’ll help you run the gauntlet from nothing to something with the t’s crossed and the i’s dotted

Understanding what drives your business is crucial. It’s not just about what you do, but why you do it.

What's Your Why?

Discovering your purpose goes beyond profit, digging deep into the fundamental reasons behind your business’s existence. So our approach begins with understanding the ‘why’ so we can develop the ‘how’ in a way that aligns with your vision.

It’s about aligning your day-to-day operations with your core values to forge a cohesive and authentic brand identity. Moreover, building a mission-driven strategy ensures that your efforts are not solely focused on financial success but are also fulfilling your business’s deeper purpose.

Together, these elements create a strong foundation that guides your business towards meaningful and sustainable success.

A winning approach sets realistic, tangible goals that provide a roadmap for executing your strategy.

What are Your Goals?​

Setting clear, actionable goals is the foundation of any successful business strategy. We start by outlining immediate actions that lead to quick wins, building both momentum and confidence early in the journey.

Our focus then shifts to your long-term vision, developing strategies that ensure sustainable growth and a thriving business for years to come. To keep us on the right path, we establish key performance indicators (KPIs) that allow us to track progress and fine-tune our strategies as needed.

This balanced approach ensures that your business not only meets its current objectives but is also well-positioned for future success.

Each business has its own unique path to success; our planning process incorporates your specific goals, resources, and challenges.

Customized Plans

With a clear purpose and specific goals in hand, we’re ready to map out how we’ll reach your targets. It all starts with putting together a plan that’s just right for your business, taking into account what you have and what you need.

Then, we’ll look at how to set up your day-to-day operations in a way that’s smart and lean. And because every great journey needs a solid financial map, we’ll work with you to figure out a budget and financial plan that keeps you on track, helping you grow steadily and handle any surprises along the way.

This is all about making a plan that’s realistic, flexible, and completely tailored to getting your business from here to where you dream of being.

How We Can Help

At Upstream Consulting, we’re dedicated to partnering with you through every step of your business journey. Benefit from our breadth of experience across industries and business functions and receive personalized advice and solutions designed specifically for your business.


Bring your vision to life with our structured ideation process.
  • Ideation Workshops
  • Concept Exploration and Brainstorming
  • Problem/Opportunity Mapping
  • Customer Discovery and Persona Development
  • High-Level Solution Prototyping


Sharpen your concept and lay the groundwork for a robust business strategy.
  • Market Research and Analysis
  • Competitive Landscape Assessment
  • Value Proposition Design
  • Product/Service Strategy and Roadmapping
  • Financial Modeling and Projections

Go To Market

Launch your business with a solid foundation and a clear roadmap for success.
  • Brand Identity and Positioning
  • Marketing Plan and Content Strategy
  • Operations and Process Design
  • Funding Strategies and Financial Planning
  • Metrics Framework and Dashboard Setup
Upstream Consulting played a pivotal role in turning our business vision into reality. Mike and Rachel provided expert guidance in creating a solid financial model, refining our brand identity, and designing our space. Their ongoing support and dedication were invaluable as they addressed our concerns and navigated challenges with us. Upstream's expertise and hands-on approach were crucial in building our business from the ground up. We are grateful for their partnership and continued collaboration, and we highly recommend Upstream Consulting to anyone seeking a knowledgeable, resourceful, and supportive consultant for their business journey
Lily Fasil
Buna Kurs